Airports are the gateways to the world, hubs of connection, commerce, and local communities. Yet many are still operating their online presence on domain names that don’t serve them — long, complicated URLs that frustrate passengers and dilute brand identity.
If we knew then what we know now, we would understand that a Fly[XYZ].com domain name isn’t just an address, it’s the digital front door to your airport’s entire customer experience.
Many airports have websites with domain names that are:
Too long or complex to remember
Hard to type on mobile devices
Full of confusing characters or extensions
Difficult to promote consistently across marketing channels
This creates friction at the very first step of the passenger journey — sending customers to search engines, exposing them to distractions, misinformation, and competitors.
When passengers struggle to access your website, you lose:
Trust and credibility
Direct website traffic
Passenger engagement and loyalty
Potential revenue opportunities
Search engines might help, but they’re no substitute for a memorable, easy-to-type domain that passengers can enter directly — a domain that speaks your brand’s language clearly and confidently.
Airports need to pick up the pieces and rethink their digital gateway strategy. This means:
Conducting a domain audit to evaluate the current name’s effectiveness.
Acquiring a premium, memorable domain, ideally in the Fly[XYZ].com format aligned with the airport’s IATA code.
Planning a strategic migration with SEO best practices to preserve and grow traffic.
Promoting the new domain aggressively across digital and offline channels.
FlyXYZ.com domains are:
Short and easy to remember — perfect for mobile and desktop users alike
Brand aligned — connecting directly to the airport’s identity
Proven industry standard — trusted by airports and airlines worldwide
Marketing-ready — great for campaigns, signage, and digital engagement
Revenue drivers — increasing direct traffic and passenger conversion
Every day your airport operates with a cumbersome domain is a missed opportunity. But it’s not too late. By simplifying the online address, you simplify the passenger’s journey, and elevate the entire airport experience.
If we knew then what we know now, we’d invest in the right domain first. Now is the time to pick up the pieces, fix what went wrong, and fly smarter into the future.
Let’s connect and explore how FlyXYZ.com can transform your airport’s digital gateway.
Because first impressions matter — especially the digital ones.
...and while we're at it
Let’s clear the air on SEO and domain names:
Airports stuck with a poorly chosen domain name often keep pouring money into SEO — hoping it will fix the problem.
Here’s the truth:
SEO is NOT a magic fix for a 'poorly chosen' domain name.
A skilled SEO expert will tell you that a memorable, intuitive domain is the foundation of online success.
A less-savvy one? They’ll thank you for the renewal contract while you keep spinning your wheels.
The real fix:
Invest in a strong, brand-aligned domain like FlyXYZ.com.
That’s the difference between:
Wasting money on patchwork SEO
And building a digital asset that drives direct traffic, trust, and revenue.
💡 Don’t let your domain be the weakest link in your online airport strategy.
Fix the foundation — then let SEO help you soar.